• Portfolio
  • About
  • Resume
Becki Mclean

Senior Graphic Designer | Art Director

  • Portfolio
  • About
  • Resume

Paid Social examples

Here’s a smattering of paid social examples from the past few campaigns plus some Pinterest ads from January and February.

 

Facebook:

View fullsize CAR_0321_FBsqlink_SecretSale.gif
View fullsize CAR_0222_FBsqlink_PJs.gif
View fullsize CAR_0308_FBsqlink_MTM.gif
View fullsize CAR_0308_FBsqlink_Easter.gif
View fullsize CAR_0325_FBsqlink_50offESS.gif
View fullsize CAR_0217_FBsqlink_StPattysDay.gif
View fullsize CAR_0330_FBsqlink_4pc_pjs.gif
View fullsize CAR_0330_FBsqlink_BMSM_Swim.gif
View fullsize CAR_0406_FBCaro_BMSM_Swim.gif
View fullsize CAR_0406_FBsqlink_dresses.gif
View fullsize CAR_0414_FBsqlink_MultipackBS.gif
View fullsize CAR_0414_FBsqlink_Swim.gif

Pinterest carousels

CAR_Pinterest_Q1_StPattysDay_Template.png CAR_Pinterest_Q1_EasterBaby_Template.png CAR_Pinterest_Q1_EasterDressy_Template.png

Pinterest gifs

View fullsize CAR_Feb_PINTEREST_1280x1920_Athleisure-MOCK.gif
View fullsize CAR_Feb_PINTEREST_1280x1920_StPattysTees-MOCK.gif
View fullsize CAR_Jan_PINTEREST_1280x1920_SNP-MOCK.gif

Bundle Up! 10/20 Campaign

An example of a standard website campaign. Created new campaigns every 7-14 days, on average. Note: a seperate team designs the header, footer, curbside picked up and SkipHop assets.

 

Email Examples

car_Q3_2ndpurchase_baby_email.png
car_Q3_2ndpurchase_TK_email.png
car_Q3_abandonBrowse_3hr_email.jpg
car_Q3_abandonSearch_24hr_email.jpg
car_Q3_lapsedbuyer_baby_email.png
CAR_Q3_SMS_Email_desktop_couponoffer.png
car_Q3_GO_email.png
car_Q3_store_closed_email.png

Carter’s LIVE

I created all the assets for the first Carter’s LIVE event, including landing page, homepage banners, email and SMS assets.

CAR_CartersLive_desktop_Hero_061821.gif
CAR_CartersLive_mobile_Hero_061821.gif
CAR_cartersLIVE_email_dedicated_2021_01.gif
CAR_SMS_CartersLIVE.jpg
CAR_cartersLIVE_email_secondary_postshow_desktop.jpg
CAR_SMS_CartersLIVE_PostShow.jpg

Carter’s PJ Program

I was honored with designing the landing page for the annual Pajama Program donation page. It is one of the biggest charity events of the year at Carter’s. The animating moon full of pjs was a lot of fun to work with. The end result turned out spectacular for both desktop and mobile.

 
carters_1030_LP_PJprogram_final.gif
carters_1030_mobile_LP_PJprogram_v5.gif

KID launch

I was also tasked with creating Facebook assets for the Carter’s KID launch this past fall. The main goal of these assets was to raise awareness on social channels that the sizing range for Carter’s now goes up to size 14.

 
View fullsize 071018_C_KID_FB_Boost.jpg
View fullsize CAR_fbboost_0710_KID_terrifictees.jpg
View fullsize 071018_C_BOY_FB_Boost.jpg
View fullsize 071018_C_GIRL_FB_Boost.jpg
View fullsize CAR_fblink_0710_KID.jpg
View fullsize CAR_fblink_0710_KID_dresses.jpg
View fullsize CAR_fblink_0710_KID_camo.jpg
View fullsize CAR_fblink_0710_KID_matchtastic.jpg